1. The Opportunity to Engage with your Audience
Let's face it, there are millions of people on social media daily!! Now you can meet your audience where they already unwind, you are already over one of the outreach hurdles. Plus, you don't have to try and cover every social media platforms for your business. Instead, gravitate towards one or two sites for your customer base. This allows you to focus your efforts on that platform, emotionally.
2. Social Media Marketing is Cost Efficient
Once you start to find your way around, however, you can develop a rhythm that works for your business. Once you do, you’ll realize that reaching out through social media is not any more complicated than traditional marketing. In fact, it can be even more efficient because it allows you to reach a targeted group. That is the goal, right?! This means you aren’t wasting ad spend showing your products or services to people who are not interested. Bottom line, it is still the cheapest way to advertise!
3. Social Media Builds Brand Loyalty
Often, small businesses struggle to get their name known, without feeling like it’s being drowned by wave after wave of advertising. This is especially important for service industries where it isn’t always easy to distinguish between one company and the next.
Brand loyalty is one solution to this dilemma. It helps ward off the competition and keeps your audience engaged and enthusiastic. Fortunately, effective social media marketing strategy helps establish and strengthen brand loyalty. This means less effort keeping the new customers you worked so hard to convert.
In 2021, social media is no longer an option for small business. It is here to stay and you need to take advantage on what it offers. It is a lot to learn (trust me, I know!) but it doesn't mean you have to do it alone. We got this! Create a social media marketing budget and start small. You'll soon realize the benefits of using it that will take your business to the next level!
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