_edi.png)
Princess Hair Pizzazz
Instagram Management
The Princess Hair Pizzazz, a hair salon based in Atlanta, Georgia, that needed support reaching parents where they already spend time—on social media. While they had broader marketing efforts in place, they were struggling to make that resonate on a local level.
We started with building a comprehensive social media strategy, which evolved into monthly content planning, custom creative development, daily community management, and detailed performance reporting.
As a result, we helped scale the brand from one salon to four locations in just 2.5 years. Through location-specific insights and intentional content, we achieved an average engagement rate of 13.08% (over 200x the industry average) and saw monthly audience growth rates reach up to 93%.
Instagram Profile Makeover
The Profile Makeover included a comprehensive, data-driven audit that identified key opportunities to elevate their overall account setup and positioning. This strategic refresh not only strengthened brand consistency across their platform but also optimized their profile to attract and convert the right audience—resulting in measurable growth from 8.5K to 15K followers within one year.
Beyond the numbers, the makeover created a more cohesive and compelling brand presence, improved first impressions for new visitors, and positioned the account for sustainable, long-term growth through intentional content alignment and audience-focused messaging.
.png)
Organic Instagram Static Content
For Princess Hair Pizzazz was strategically designed to attract and connect with moms while showcasing the salon’s fun, kid-friendly experience. Each post highlighted hairstyles, happy client moments, and brand personality through vibrant visuals and relatable messaging.
The content focused on consistency, local relevance, and storytelling—building trust with the community, increasing engagement, and positioning the salon as the go-to destination for children’s hair care.
Promotional Video Content
For Princess Hair Pizzazz, created us, featured the salon owner leading an engaging walk-through of the space—personally showcasing featured products, highlighting current offers, and inviting viewers into the full in-salon experience.
This style of content built instant trust and connection by putting a face to the brand, while clearly communicating value. It helped drive awareness, boost engagement, and convert viewers into booked appointments by making the salon feel both welcoming and irresistible.
